One of the best ways you can increase your search engine ranking is to create quality content on a regular basis. A recent study by Hubspot found B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. A great avenue for creating web pages is to have a blog attached to your website.
The golden rule of having a successful blog is to write on a regular basis. Planning to write regular blog posts is easy to say, but when it actually comes down to writing it, it's normal to hit a creative wall. Busy weeks where you feel overwhelmed with deadlines may make the task of writing even harder.
Don’t push your blog posts aside when you have too much to do. Instead, write shorter posts or aggregate existing content. You should also create a list of topics you can write about to avoid having to brainstorm during a busy work day.
Here are ten practical tips to help you on your path to content creation:
1. Build your own top 10 list
Follow our lead and create a top 10 list. The endless list possibilities can range from “Top 10 Attractions to Visit In Paris” to “Top 10 Family Friendly Holiday Activity Ideas."
2. Answer frequently asked questions
As a vacation rental expert, you have an arsenal of information about your local area and vacation rentals. Utilize this wealth of knowledge by taking questions guests frequently ask and writing a post that answers them. If you are short on questions, check out travel forums for inspiration.
3. Review locations and restaurants
Travelers are always looking for tips and reviews of local restaurants and attractions. Write a short review your favorite restaurant in the area or describe a hidden local attraction.
4. Conduct interviews
Interviews are great content sources for writers. Reach out to experts in your local area and ask to interview them for your blog. The experts will see the benefit in gaining additional exposure and you will have original content to post about.
5. Create an itinerary
Planning out a day while you are on vacation can be a daunting task for many tourists. Use your local expertise to create different types of itineraries: "a family friendly attraction itinerary", "a food-lovers itinerary", "an architect-fan itinerary" are just a few ideas you can use on a regular basis.
6. Make a video
According to Forbes, video is projected to claim more than 80% of all web traffic by 2019. Record a video of you and your team talking about your agency, your favorite local attractions or the advantages of a short-term rental compared to a hotel. You can even interview experts for your video posts.
7. Highlight one of your properties
You already have a property description on your website, but in a blog post you can go into personal details that you could not fit in the original description. Describe the neighborhood attractions, talk about your favorite features or even give some history on the building type.
8. Aggregate information
For the days when you're unable to write a long blog post, find outside articles that are relevant to your blog and summarize the important points of the article. Be sure to link back to the original article and state your source.
9. Review a recent local event
Is your city hosting a big event? Is it a historic day in your area? Describe and summarize the significance of the local event in your blog. Tourists will find this information helpful and it will also reinforce your expertise in the area.
10. Post a questionnaire
Creating a short questionnaire is very simple and there are an abundance of different questionnaires you can create. Sample questionnaires can be “What Do You Bring With You On Holiday?” or “What Types of Attractions Do You Prefer To Visit On Holiday”. You can promote the questionnaire on your social media channels and post the answers as another blog post. Polldaddy is a simple and free questionnaire builder that you can embed in your blog post.
Kigo is here to partner with you as you amplify your website presence. Learn how we can create a vacation rental management website that drives bookings and helps you build your business.
(Editor's note- we have updated and republished this article to benefit readers new to the Kigo blog.)