We know how busy it can be working in the vacation rental industry and providing an outstanding service to your guests and filling up your availability calendars. We understand it is not always easy to stay on top of vacation rental news, therefore today we have put together the latest industry news in this blog. Enjoy!
Vacation Rental Service Vive Unique Raises $6 million
Smedvig Capital have invested in UK based vacation rental business Vive Unique. According to Vive Unique the money will be used to hire more staff and grow homeowner and guest acquisition activity.
“Vive Unique CEO, Jonny Morris, says: we are keen to invest in our technology and operations as we strive to bring outstanding levels of service and complete convenience to the home rental industry”
Vive Unique was founded in 2011 and it lists vacation rental homes across many destinations including London, Madrid, Paris, Rome, Venice, Hong Kong, Los Angeles, and Miami.
Consumer Mobile Trends- browsing, booking and barriers
It’s the UK vs the US this week as tnooz have highlighted why mobile is an opportunity for travel companies. The article has a breakdown of statistics comparing the UK vs the US. Which includes how many people book using mobile devices and what devices are used most during travel, it also discusses the challenges that are faced for consumers using these devices.
“The UK has a slightly higher mobile penetration than the US – 57% versus 52% and while Android is the leader in both markets (followed by iOS), Blackberry/Rim and Microsoft devices have a higher share in the UK than across the pond. Tablet penetration is broadly the same – 27% UK v 26% US”
According to the research mobile devices are being used at all stages of the travel cycle. This is good news for the vacation rental industry as it makes your audience more accessible giving you more opportunities to increase bookings.
First Look at Airbnb’s First Global Advertising Campaign
Vacation rental giant Airbnb is launching a global campaign which will be promote Airbnb is nine markets and three continents. Markets include the US, UK, Germany, France, Singapore, South Korea, Japan, Brazil and China.
According to Skift “It includes a 60-second spot, along with 30- and 15-second cuts, and display ads that link back to microsites where people can peruse bookable Airbnb listings in their native language. The ads will appear on publishers including AFAR, YouTube, Dwell, Lonely Planet, Buzzfeed, the BBC, Facebook and Twitter.”
Kigo and Only Apartments Event in Venice, Italy
Kigo and Only Apartments joined forces on Friday 16th May in Venice. We were delighted to see vacation rental industry experts and professionals attend our event. It was an absolute pleasure and we are thanking everyone who came. We look forward to meeting you again in the near future and catching up!
If you are interested in operating your own vacation rental website complete with a beautiful reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 69