It's great that the vacation rental industry is on the rise, however it makes it even more important for vacation rental managers to go that extra mile to stand out from competition. Advertising your property as a part of a niche market is an excellent way of increasing bookings during low season.
If you have noticed there are gaps in your availability calendar, try repackaging your property to fit in with the theme of upcoming holidays or seasons. In light of halloween this week, we thought we'd get into the spirit and share with vacation rental managers some ideas on how to adapt a property accordingly.
If you're thinking of joining in on the spooky festivities and marketing your property into a niche category, here are some ideas on How to Market a Vacation Rental for Halloween:
Dress Up Your Property Description
Updating your property description and title to include the word halloween will increase chances of your vacation rental being found in a search result. Creating a spooky scene in one of your property's rooms (like the one in the image) and setting it as your default photo, will generate interest for those looking for a Halloween getaway. We're not saying transform the whole property, but adding small touches will appeal to families with children, and help the property to stand out from competition.
Spook-ify Your Social Media
If you've made special effort to create a spooky scene, make sure you share the image across all social networks to engage with the halloween conversation. Instagram is a great tool for adding special effects to make the scene look even scarier, or if you're feeling really creative, make a short, scary video to engage with followers.
And, if you're offering special deals, let your followers know about them! You could do this by updating your cover photo on Facbook to fit in with the halloween theme including the deal or sending out Tweets. Remember to use hashtags to categorize your posts to reach a wider audience, that will link back to your website.
Create a Startling Email Campaign
Offering special deals is a great marketing technique for filling last minute bookings. Why not send an email out promoting your halloween deals? Email marketing is an excellent technique for engaging with any previous guests or lost leads; Mailchimp is a useful tool that can help you create and track email campaigns.
A Halloween Themed Welcome Hamper
Making a welcome hamper including all neccesary information for a guest's stay or any discount coupons for local businesses, is an excellent way to set a good first impression. Update the welcome hamper so it fits in with the halloween theme! Do this by including any leaflets to local halloween events, add ghoulish personalized gifts, or update any previous offers with local businesses according to their halloween deals. Not only will this impress the guests, it will increase chances of your property being referred to friends and family.
We hope we have given some ideas on how to market your vacation rental for halloween, do share with us and vacation rental managers alike any more in the comment box below:
If you are interested in operating your own vacation rental website complete with a beautiful reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 512 702 104