When it comes to marketing a vacation rental property, photos are one of the make or break factors when making a booking.
A property listing page or vacation rental website acts as a first impression for potential guests so make sure it's a good one!
Badly photographed rental properties not only look terrible, they have a huge impact on business credibility and in turn booking calendars.
To refresh all of you vacation rental managers out there, we're going to go through some top vacation rental tips to help boost bookings.
Vacation Rental Propeerty Photo Tips
Keep Photos Fresh
If you make any changes to your vacation rental property, make sure you update photos accordingly. Not only is it the perfect opportunity to show off any recent updates to your vacation rental, it will refrain from guests feeling like they have been mislead. Giving guests an accurate perception of what's to expect whilst staying at your property will help to establish good customer service standards.
Seek Professional Advice
Everyone can take photos on their smart phones but is that knowledge enough to capture a vacation rental property in its best light? Probably not. Sometimes amateur photos just don't cut it so don't be afraid to spend a bit of money on hiring a professional photographer or taking a class to brush up on your photo taking skills. The money spent on going professional will reflect positively on booking calendars.
Utilize the Property Location
When holiday goers are looking to book a property, more times than not they will also be looking to find out information about the property location. If there is something visually beautiful and of interest to tourist near your vacation rental, capture it! It's good to devote some of your photo space to the location as it will give potential guests more of an idea on the types of activities available.
Share Across Social Media
Always share across social media any photo updates to your following including a link to the original page. Visual content on social networks like Facebook and Google+ tend to have a higher engagement rate. It will also increase chances of those who see it landing on your website!
Also if you're not already using Instagram, get joining the photo sharing network now! The great thing about Instagram is that you can share with your followers images and short videos of your property with very little effort. All you need is an iOS or Android device to take photos on and a little bit of creativity.
We hope we have given you some new ideas on sharing vacation rental photos to boost bookings. Please do share with us and vacation rental managers alike any photo taking tips in the comment box below!
If you are in the market for a vacation rental software, channel manager or website, consider using Kigo. Contact one of our vacation rental software experts at firstname.lastname@example.org or on the phone Europe: +34 93 1980 697 ‧ USA: +1 646 652 0489 ‧ Asia: +852 8199 0013