Vacation Rental Marketing: Power of Infographics

Infographics are simply great for marketing purposes! We live in an age where we have access to abundant information, meaning the time and attention we give to informational webpages are significantly decreasing. Infographics allow us to present large amounts of information in such a way that a user feels compelled to read on rather than get overwhelmed with paragraph after paragraph of text-only pages.

What is an Infographic?

An Infographic is a visual presentation of content, analysis, and design placed on a single image format (see sample below). Taking a sharp rise in popularity over the past couple of years, infographic topics can range from anti-bullying to vacation rental industry.

How can I use Infographics for Vacation Rental Marketing?

The world is your oyster when it comes to marketing your vacation rental agency with infographics! Choose your topic, and start sharing your infographic on social media, your blog as well as key industry forums. Below are a few creative ideas for possible infographics:

Present information about your city

Present information about your agency

Present information about tourist activities in your city

Present information about safety precautions tourists

Present information about reasons for renting a vacation home

Any many many more creative ideas…

How do I create my own Infographic?

There are abundant resources for creating free infographics. Visual.ly is a popular free-infographic creation tool. It is easier to create stunning infographics using a designer, but you can also purchase stock-photos that are similar to each other and create the infographic yourself. Just remember to keep it simple and enticing.

One of the biggest advantages of creating an infographic is its viral nature: they are created so that they can be shared. If you do not have the time and resources to create your own infographic you can research relevant vacation rental themed infographics and share the on your blog – just be sure give credit to the creator by linking back to them.

Sample Vacation Rental Infographic:

If you are in the market for a new vacation rental website where you can showcase the beautiful infographics you created, consider using Kigo. Give us a call or send us an e-mail to speak to one of our vacation rental website experts. You can reach us at [email protected] or on the phone (Spain) +34 512 702 105 ‧ (France) +33 1 84 17 04 18 ‧ (USA) +1 (786) 292-0030