As the summer bookings are fading, us and the rest of the travel industry are taking the time to look back over the year and across the industry. The brief respite from bookings means that it is the perfect chance to attend the various events around the world for the travel and vacation rental industry. These events give us the chance to meet the vacation rental owners we build our product for, and learn what they need from a software to manage their businesses. The next step in this ongoing journey takes us to the World Travel Market in London between the 2nd and the 5th of November.
WTM is the biggest event for the travel industry in Europe. It attracts businesses of all sizes, coming to learn and make connections and partnerships that would otherwise be impossible. It attracts worldwide attention and brings over 50 000 travel professionals, in 2014, £2.5 billion worth of travel transactions were signed. It’s more than just a meet and greet, real business is conducted here, between international companies and individuals.
Here are some of the sessions we’re looking forward to attending:
We’re going to be hearing from experts in the industry, from bloggers to marketing experts, about the most effective content strategy for the travel industry. Learning how to tell captivating stories is a way to convert site visits into committed customers and we want to know the best way to help our customers add this strategy to their sites and businesses. Knowing the latest innovations in content and business strategy allows you stay ahead of the curve in terms of vacation rental marketing.
Part of staying ahead also involves understanding the changing face of modern travellers. The next generation is going to be made up of almost exclusively technologically savvy and experienced travellers and consumers. They are the first generation that has been born with access to the Internet and personal electronics. They have no memory or experience of the travel booking process before online search and booking. Understanding the best way to interact and market to this generation is going to be one of the biggest challenges of the upcoming years for the vacation rental industry. WTM is a great chance to start understanding Generation Z.
Finally, we love to look forward. We are always interested to know what industry experts think is coming up in the the world of vacation rentals. This is why we’re eagerly anticipating the seminar: 6 new trends that will change the world. Knowledgeable experts will be providing well-researched presentations that will add tangible value to your business.
As well as all of these sessions at WTM, you have the chance to see Kigo, live for yourself and speak to our team in person meaning you can really see how Kigo can benefit your business and the tools we have to drive bookings to your site. We'll be at the Travel Tech stand 359 throughout, and you can sign up to one of our group sessions or even book an individual demo of Kigo at WTM here.