One of the best ways you can increase your search engine ranking is to create quality content on a regular basis. A recent study by Hubspot found that websites with 400+ web pages receive 6 times more leads than those with fewer web pages. As intimidating as 400+ webpages may sound, a great avenue for creating web pages is to have a blog attached to your website.
The golden rule of having a successful blog is to write on a regular basis, where you are ideally posting at least one blog post a week. Planning to write regular blog posts is easy to say, but when it actually comes down to writing it, it is quite normal to hit a creative wall. Busy weeks where you overburdened with deadlines may make the task of writing even harder.
However, here is a piece of SEO advice: don’t push your blog posts aside when you have too much to do, simply write shorter than normal or aggregate existing content. You should also create a list of topics you can write about to avoid having to brainstorm during a busy workday.
To help you on your path to content creation, we have created a top 10 list of possible blog content ideas:
1. Build a Top 10 List
Follow our lead and create a Top 10 list. The endless list possibilities can range from “Top 10 Attractions to Visit In Paris” to “Top 10 Family Friendly Holiday Activity Ideas”.
2. Answer Frequently Asked Questions
As a vacation rental expert you have an arsenal of information about your local area and vacation rentals. Utilize this wealth of knowledge by taking a question or two that you are frequently asked by clients and write a post that answers them. If you are short on questions check out travel forums where you will find questions you can write a blog post about.
3. Review Locations/ Restaurants
Travelers are always looking for tips and reviews of local restaurants and attractions. Write a short review your favorite restaurant or describe a hidden local attraction.
4. Conduct Interviews
Interviews are great content sources for writers. Reach out to experts in your local area and ask to interview them for your blog. The experts will see the benefit in gaining additional exposure and you will have original content to post about.
5. Create An Itinerary
Planning out a day while you are on vacation can be a daunting task for many tourists. Use your local expertise to create different types of itineraries: "a family friendly attraction itinerary", "a food-lovers itinerary", "an architect-fan itinerary" are just a few ideas you can use on a regular basis.
6. Make a Video
Sometimes talking is a lot easier than writing a blog post. Using your computer webcam and a built-in microphone you can record a video of you and your team talking about your agency, your favorite local attractions or the advantages of renting an apartment as opposed to booking a hotel. You can even interview experts for your video posts.
7. Highlight One of Your Properties
You already have a property description on your website, but in a blog post you can go into personal details that you could not fit in the original description. Describe the neighborhood attractions, talk about your favorite features or even give some history on the building type.
8. Aggregate Information
For the days you are unable to write a long blog post, find outside articles that are relevant to your blog and summarize the important points of the article. As a sign of copyright respect be sure to link back to the original article.
9. Review a Recent Local Event
Did a new mayor get elected in your city? Is your city hosting a big event? Is it a historic day in your area? Describe and summarize the significance of the local event in your blog. Tourists will find this information helpful and it will also reinforce your expertise in the area.
10. Post a Questionnaire
Creating a short questionnaire is very simple and there are an abundance of different questionnaires you can create. Sample questionnaires can be “What Do You Bring With You On Holiday?” or “What Types of Attractions Do You Prefer To Visit On Holiday”. You can promote the questionnaire on your social media channels and post the answers as another blog post. Polldaddy is a simple and free questionnaire builder that you can embed in your blog post.
Do you have any other tips for creating content on vacation rental agency blogs? Join the conversation by commenting below!
We hope you enjoyed our Top 10 list! If you are looking at promoting your vacation rental properties using a SEO optimized website that includes a blog, contact one of our vacation rental software experts at [email protected] or on the phone (Spain) +34 512 702 105 ‧ (France) +33 1 84 17 04 18 ‧ (USA) +1 (786) 292-0030