Between the 3rd and 6th of November, Kigo will be attending the WTM World Travel Market 2014. This is a must-attend event for anyone in the travel industry. With over fifty thousand professionals from the travel industry there last year we can’t wait to get to London and get involved at the ExCel, London.
At WTM 2013 £2.2 billion of new business was generated for the global travel industry. 55% of visitors had direct purchasing responsibility. The event itself manages to generate £160 million for the London economy. It drives a sea-change in global tourism. In the age of information being so readily available on the Internet events like this reinforce the inimitable power of genuine human interaction.
But not just the financial incentives, this is the best place to learn what is happening in our industry. You can find out the latest trends from people not just in the industry, but also holidaymakers and government ministers. It is a superb forum to listen and learn as well as meet buyers.This is not your average conference, real change is affected here, real steps forward are made. Here at Kigo, we want to be a part of this.
This year there will be keynote speeches from executives from diverse companies such a Buzzfeed and Sainsburys, awards for innovations in responsible tourism and an interview with a CEO of a charity that prevents rhino poaching. There is an understanding at WTM that a successful market is more than just driving sales. There is a progressive attitude. Tourism and travel do not occur in a vacuum, to improve we have to understand every aspect and realise that development and growth can come from surprising sources. It is this forward thinking that brings the most exciting and creative people and ideas to the WTM.
One of the main points of attending these events will be the things that we just can’t expect. You never know who you will meet, or what you will learn. We are looking forward to this being so much more than a sales experience. We will be listening to talks and events by our fellow professionals to find out what direction the industry is moving in. We are so pleased to be part of the excitement and optimism that 2014 has held for the travel sector.
Our team in London is going to be looking forward to the events on e-tourism and innovations in the travel sector. Last year held host a great number of ground breakers and innovators so we are very excited to hear their ideas this year.
In case this seems a little overwhelming WTM have even created an app in order to make your life easier when you get there. You can find buyers and visitors, exchange messages and make the most of your time at WTM.
We are going to be here answering questions and doing demos throughout the three days so if you want some more information about what we can do for you, come and say hello at booth Nº TT579.
So, we look forward to seeing you all there. And, if you know somewhere good to stay in London, let us know!