It’s that time of the month again where we give you the latest vacation rental news! Whilst you are busy filling up your availability calendars for the summer, we like putting together a blog for you vacation rental managers and owners about all the things trending in the vacation rental industry. So go ahead and take a coffee break and enjoy!
RealPage Acquires Kigo
RealPage, Inc. a leading provider of on-demand property management software, announces the acquisition of Kigo, a Software-as-a-Service (SaaS) vacation rental booking and channel management system headquartered in Barcelona, Spain. In January, RealPage acquired InstaManager, a similar vacation rental booking system headquartered in the U.S. With the acquisition of Kigo, RealPage further extends its vacation rental booking system internationally.
Steve Winn, CEO of RealPage, commented “We believe the vacation rental market offers significant growth for RealPage, and this acquisition helps expand our presence in Europe. Both Kigo and InstaManager offer tremendous opportunity by helping professional vacation rental managers increase the number of properties managed and the days per year utilized, resulting in revenue growth without adding to their staff.”
Both solutions offer marketing websites, online pricing and availability, online booking, automated reservations and payment processing.
Apartment Rentals are Flipkey’s Fastest Growing Category
Eric Horndahl, FlipKey’s vice president of marketing, said the company’s prime focus is on vacation homes, which are usually secondary residences, but FlipKey has been putting new emphasis on apartment rentals in urban markets to meet demand.
The growth in apartment listings coincided with TripAdvisor/FlipKey’s move in early 2013 away from charging subscription fees for listings and toward what is now a default commission model, where hosts pay a 3% booking fee for rentals.
Airbnb’s New Campaign Targets the 66% of New Yorkers Who’ve Never Heard of It
Airbnb has a new New York City campaign that’s aimed directly at raising awareness of the platform and attracting new users.
In an email to Airbnb users in New York sent Thursday night, global head of community Douglas Atkin wrote, “I want to update you on an exciting initiative launching today to help New Yorkers get to know the Airbnb community better.” Atkin is also a co-founder of the sharing industry lobbying group Peers.
He describes Airbnb’s coming video campaign and the company’s efforts to highlight the benefits of Airbnb for hosts and the city.
Airbnb continues to experiment, asking hosts to throw dinners for strangers
Airbnb is stepping into yet another sub-category of the sharing economy: dinner with strangers. This is territory defined by smaller startups such as EatWith and Feastly, which have used minimal resources to prove the marketplace. Airbnb can easily one-up these smaller companies, simply given its scale. Given that users now book 10 million room nights in 192 countries, there are plenty of opportunities to sell add-on experiences.
In fact, Airbnb could swiftly become the largest travel company by transaction volume in the world with a successful merchandising program focused on incremental offerings.
So there you have it a snippet of what is happening in the vacation rental industry until our next update!
If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697