Kigo Partner Spotlight: Booking.com
Kigo has many great channel partners, but some have become more than that. They’ve joined us on a journey to take the industry to the next level. Booking.com is one of those special partners that has helped us test and improve products that we believe will change the face of the short-term vacation rental industry.
Booking.com: An industry pioneer
Booking.com is a large, fertile testing ground. The channel offers 1.4 million unique locations, with 25 million bookable rooms. They offer choice and diversity on an unparalleled scale. And they’re constantly evolving, discovering new ways to make your experience of listing vacation rental properties faster and easier. They know that providing you with more efficiency provides their customers with more options to find the unique experiences they seek. Like Kigo, Booking.com has an unending drive to provide the absolute best experience possible, for both vacation rental owners and operators, and their customers, connecting both parties to each other, around the world.
More than simply an innovative company in the vacation rental industry, Booking.com is a pioneer. They were one of the first hotel platforms to include apartments, homes and holiday rentals as places to stay. Early on, the company saw the growing need to offer vacation rental properties and has continued to scale this aspect of its business to meet the needs of its travelers.
Benefits for property management companies
Booking clearly chose the right path, as more than 70% of its properties are now something other than a traditional hotel and more than half of all Booking.com locations appearing as a vacation rental property of some kind. The company's dedication to our industry is clear, and that commitment makes them a great business partner for Kigo. In fact, there are 30 different kinds of properties available on Booking.com, including over 830,000 vacation rentals and 2.1 million bookable rooms, in over 220 countries, worldwide.
Why guests love Booking.com
In addition to its allegiance to the VR industry, the Booking.com platform is easy for guests to use. They can search by destination, country or property name, as well as indicating check-in and checkout dates and traveling companions. They can also filter by specific property types, like holiday homes or properties that are near historical sites. When deciding which accommodation to book, these travelers can make use of the 115 million verified reviews (VR owners and operators are permitted to respond to each review) to help them decide. All of this, together, helps Booking.com customers find the perfect place to stay, regardless of their budget or travel needs.
With so many choices, such a platform could be overwhelming, but Booking.com keeps booking a reservation simple. After providing basic personal information, customers receive a confirmation instantly. The instant confirmation provides a frictionless booking experience, right up to the last minute, driving the most conversions possible. This is a direction that most of the industry is following. Finally, Booking.com is a true international partner. It offers 24/7 support in more than 43 languages, showing a true commitment to both its customers and its global approach to travel.
These are just a few reasons that Kigo enjoys a robust partnership with Booking.com and recommends them as a channel partner to our own customers. If you aren't currently with Booking.com, get started today. And use Kigo’s channel management software to connect your properties to Booking.com’s global audience.