Getting Exposure for Your Properties on Youtube
YouTube can often be overlooked as a valuable social media channel for vacation rentals. Usually, it isn’t perceived to have the same customer-reaching, social element as Facebook or Twitter. Many property managers simply use it to create videos that they will distribute on their other networks.
However, creating and cultivating a successful YouTube presence can result in great opportunities for your vacation rental business. YouTube’s statistics show more than 1 billion unique users to their site each month, and over 6 billion hours of video are watched on the site each month.
Here are five ways to create a YouTube channel and brand that results in more booked properties:
1. Create Great Content
Above all else, your focus should be on featuring videos that are relevant and engaging. What does your audience are about, and what value can you communicate through YouTube? Develop a plan before creating video content, and design everything you film in a way that supports your overall business goals. The same goes for repurposing content your business has used in the past, so make sure it lines up with your current strategy. If you keep your content visually appealing and informative instead of approaching it as a sales pitch, viewers will respect you more and are more likely to engage with your business.
2. Make a Great First Impression
Small details can make a huge difference when prospects are viewing your YouTube page for the first time. Do you have up-to-date company information in your description? Are your playlists properly categorized and titled? Review your page and look for errors and opportunities for improvement. It’s also a good idea to use the best piece of content you have as the featured video on your YouTube page to instantly impress your viewers.
3. Utilize the Power of Search
Google now runs 94% of the earth, and owns YouTube—making it a valuable tool for achieving success with your online video strategy. By creating a Google+ account, the search rankings for your videos will be improved and more eyes will see your content. Make sure to include keywords related to your industry and audience in the titles, descriptions and tags for your YouTube videos.
4. Create a Compelling Call to Action
What do you want viewers to do after visiting your YouTube page? Invite them to further engage with your business by including a link to your company website in each video description. You can also embed a link in the final 15 seconds of your video and include a call to action to visit your website. Be creative in your messaging and use it to support the eye-catching images shown in your videos.
5. Engage your Audience
Determine what audience you want to reach on YouTube, and be proactive in connecting with them. Consider reaching out to customers, industry influencers and prospects via email to invite them to subscribe to your YouTube channel. You can also post videos from your page across your other social media channels and embed them in your blog.
With YouTube, you have the ability to reach a worldwide audience for free. Use it to build relationships with prospects, generate and convert leads, and create lasting content that can be used on your site and across your social media outlets.