The Easter holidays are fast approaching and if you're not fully booked already, you should be pulling out all the stops to fill availability calendars around about NOW! Seasons and public holidays are perfect for using niche marketing to boost any last minute bookings - some simple changes to the way a vacation rental is promoted can really make a difference.
In light of Easter, we thought we'd get into the spirit and share with vacation rental managers some eggcellent ideas on how to promote a property accordingly.
If you're looking to fill availability calendars during Easter, here are some marketing ideas on how to boost bookings:
Run a Social Media Campaign
Encourage engagement with your following by running a social media campaign. Say for instance you are offering a special deal at your property during the Easter period, running a competition around that offer will heighten interest and direct more traffic to your vacation rental website.
Tip: Create an Easter themed hash-tag and ask your following to share relevant images via Instagram or Twitter e.g. #EggcitingEasterHoliday. This will increase exposure to your vacation rental business and boost booking potential.
Promote Easter deals by Email
Email marketing is an excellent technique for engaging with customers and boosting bookings. If you have any special deals on for the Easter holidays, let previous or potential guests know via an email campaign. Delivering special offers directly to an inbox will not only increase website traffic, but it is the perfect opportunity for reconnecting with old guests.
Tip: Get creating your email campaign as soon as possible to allow guests time to plan in advance! Use email marketing platform Mailchimp to help you create a campaign and track the results after.
Create a Special Easter Hamper
Welcome hampers are a great for personalizing the check-in process and can really work to impress your guests. Not only are they relatively inexpensive to make, they set good customer service standards as soon as your guests arrive. Why not create one that is Easter themed? Including little chocolate eggs or hot cross buns will add a nice touch to the vacation rental experience.
Tip: Partner with local businesses and include any discounts on restaurants or Easter activities in the area e.g. an egg hunt. This will not only promote the restaurant/activity but increase chances of your property being referred to family and friends.
We hope we have given some ideas on how to market your vacation rental for Easter, do share with us and vacation rental managers alike any more in the comment box below:
If you are interested in operating your own vacation rental website complete with a beautiful reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 512 702 104