On the Kigo blog we often talk about how effective email marketing can be for vacation rental managers - if done correctly that is!
For any business, email is an important part of communicating with potential opportunities, whether it be future business ventures or clients. For vacation rental managers, it is an incredibly important part of the booking process; from automating reservation inquiries with templates to promoting properties through email campaigns.
We thought we'd go through some top email marketing tips to help boost bookings for vacation rental managers:
Respond to Inquiries Instantly
An excellent way to build a relationship with potential guests through email is to respond in a timely manner when a booking inquiry is received. Responding instantly to any booking inquiries will reduce the need for guests to look for a property elsewhere. This doesn't necessarily mean you have to be at your computer 24/7, create pre-made email templates and set up auto-response emails to make sure a guest is always answered.
Tip: Email automation will not only make a good first impression and help to increase bookings, when sending out an email campaign, they will be familiar with your vacation rental business tone which will work to encourage engagement with your content.
Utilize Email Management Tools
Every time you receive a booking inquiry through your reservation system, you will also receive a contact email. It is important for vacation rental managers to organize a database including a whole list of past and potential guests. There are excellent email marketing platforms on the internet that will take care of managing any large lists.
Mailchimp for example is an online email marketing platform that will guide you through the whole campaign process. From designing the email with free templates to tracking its open rate, programs like Mailchimp make it a lot easier for vacation rental managers that are new to email marketing.
Check and Test Your Email Content
Checking and testing your email content is just as important as creating the email campaign in the first place! There is nothing worse than bad spelling and uninteresting content - all your hard work will end up in the junk box. The best way to test this is to read the email out loud to check for typos and have friends or family proof-read the content and provide any feedback.
Additionally, it is really important to come up with an interesting subject line as that will be the first text your recipient will see. A clever way to test this is to run A/B testing on a small portion of your contact list before sending out the campaign to the rest.
Tip: Mailchimp allows you to send out the same email with two different subject lines and evaluates the most effective after a set time period. Based on its open-rate and clicks, the winning subject line will then be automatically sent to the rest of your chosen list. This little experiment is great because it will increase chances of your beautifully crafted email being opened!
There we have it, a few tips to help vacation rental managers on their way to email marketing success! Do share the email love with those of interest on add any comments in the box below.
If you are looking for a beautiful Vacation Rental Website fully integrated with a Reservation System and Channel Manager, Kigo can help! For more information contact one of our vacation rental software experts at [email protected] or on the phone (Europe) +34 512 702 104